Local Search-How To Optimize And Grow Your Leads

Growing your leads with local search requires the same SEO work required for any page, but there are some additional things you can do to boost your appearance for local searches.

Here are SEO tips to make sure you are getting the most out of local business marketing:

Claim your spot on Google My Business – Set up a Google My Business account if you haven’t already, and be sure to spend some time filling out all your information. Include photos, coupons, product offerings, or even videos! In description fields, be sure to insert some of your keywords, but don’t go overboard. Also set up similar accounts with Bing Local and Yahoo Local. Claiming your spot on Google My Business also enables your business to appear for Google+ Local mobile searches.

Tapping in to the local search results can be huge, especially for small businesses. I hope this advice has helped you with your local online marketing campaign.

Optimize for geo-targeted keywords – Include city names in your title, h2, meta tags, and content.

Include “About Us” and “Contact Us” pages to target local terms—Don’t  forget to include business hours, directions, and contact info. If you’re a restaurant, include a menu as well. Use this content as additional opportunities to reinforce your location.

Get reviews – Good reviews and shiny yellow stars can be huge advantages. Encourage reviews with promotional offers, or ask for feedback via social media and your mailing lists.

Social media—Social media is often used as a tool to foster community and build relationships, so naturally it goes hand in hand with optimizing for local. Social media has been shown to be increasingly important for SERP rankings, making it an obvious choice for any business looking to have an online presence.

Create different landing pages for different locations—If you have multiple locations, consider creating a landing page for each location and optimizing each page for appropriate location keywords.

Links from other related local businesses—If you’re a store selling dog toys, consider reaching out to the local dog shelter, animal hospital, or even local bakery that makes dog-friendly treats. Of course you won’t get help from direct competitors, but you might be able to exchange links and information with some related businesses.

Get listed in directories—There are a number of business directories you can get citations in, giving you solid links that can improve your ranking and make it easy for searchers to find your local business.

Get citations in:

• Yelp
• SuperPages
• CitySearch
• TrueLocal
• Express Update
• Citysquares.com
• MojoPages.com
• infoUSA
• DMOZ
• BOTW
• Business.com

Also get listed in local directories like your Better Business Bureau and local Chamber of Commerce.

Include the HTML [address] tag—It helps to bracket your business address with the [address] [/address] tag. Each citation you get from a reputable site is a vote in favor of your legitimate membership at that geo-location.

Make Sure you website is mobile friendly—People often use their mobile devices when they are searching for a local solution to their problem—wandering in a new city, perhaps they are looking for the closest coffee shop, or are stranded and need local car repairs. With the increasing prominence of smart phones, people don’t plan ahead as often and end up looking for solutions “on the go”. Having a site that allows easy mobile access enables searchers to discover you in their desperate hour of need.