5 reasons to invest in professional social media services

Marketing departments recognize the value of social media and how it impacts business. It can a challenge to persuade the company decision-makers to see the benefits and invest in a social media marketing .

1. Reach users in their favorite places

3.48 billion people use social media every day. Facebook alone boasts more than one billion daily users, demonstrating the critical (and powerful) role of social media in a person’s day-to-day life. If you aren’t on social media, you’re missing out on a valuable channel for connecting with your target market.

2. Build valuable brand awareness

Social media is an excellent channel for building brand awareness, which is a critical part of the buying journey. With ads, as well as organic posts, you can establish a relationship with new and current followers, which can eventually move them to purchase your product or service.

3. Maintain customer loyalty

In the U.S., more than 50 percent of users that follow a brand on social media are loyal to it. This fact is significant, demonstrating the value of a social media presence for businesses. With an active social media account, you not only get to interact with shoppers but also maximize their loyalty to your company.

4. Encourage repeat purchases

With social media, your business can also motivate followers to purchase from your company again. Posts about new products, limited-time promotions, and more can drive users to buy from your business and even share your product or services with friends and family on the platform.

5. Generate valuable leads

Social media is also useful for B2B companies. In fact, more than 40 percent of B2B marketers have earned clients through Facebook, emphasizing the versatility of social media networks. Many B2B businesses overlook the value of social media, however, making it an opportunity for yours.